CHARM BEADS - Pandora Style

Since 2002, a new trend for European charm bracelets has emerged in both Europe and North America. These modular bracelets consist of a chain onto which different beads or 'charms' can be put. The charms are made from 14kt gold, 925 sterling silver or Murano glass and are interchangeable to allow the wearer to create their own look.

They appeal to diverse customer base due to the wide range of beads available. The silver beads available start from approx. USD 15.- and the range extends up to gold and diamond beads at USD 200 and up. The beads can also be worn on necklaces and matching rings and earring are also available to make a complete set.

Pandora charms, originally introduced by Danish jewellery company Trollbeads in 1976, this style of bracelet grew in popularity and today there are many brands available and mostly of them are compatible. In USA the most successful brand of European charm bracelet are CARLO BIAGI & LOVELINKS.

This current fashion for modular jewelry builds on the success that 'Add A Bead' jewelry had in the 80's.